Author name: David Brown

Pitch Deck: What You Should Include

Introduction The purpose of a pitch deck is to highlight a specific problem that a group of people are facing, propose a feasible and effective solution, and then quantify the economic benefits that can be realized upon successful implementation of the solution. The following summary outlines a comprehensive guide to creating a presentation that effectively […]

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Introduction to Unit Economics: CLTV > CaC, hopefully….

Why Unit Economics Matter Unit economics are a fundamental concept for businesses to evaluate profitability and make informed decisions. Focusing on units (products or services) rather than overall performance enables long-term growth. In this blog post we will explore the key metrics which drive unit economics and how you can measure them. Customer Acquisition Cost

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Series A SaaS: Key Metrics

Introduction In the fast-paced world of Software-as-a-Service (SaaS), gaining a comprehensive understanding of your business’s performance is crucial. However, with countless metrics to choose from, it can be challenging to discern which ones genuinely indicate the health and growth potential of your startup. In this detailed guide, we explore the primary Key Performance Indicators (KPIs)

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Churn Rates: Why Are They So Important?

Introduction Churn rate is the rate at which customers discontinue their association with a business, product, or service. Churn rate has a significant impact on a company’s profitability and sustainability and can be the difference between long term success and failure. In this blog post we will explore practical strategies that companies can implement to

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FP&A vs Accounting For Startups: Which Do You Need More?

The Divergent Roles of Accounting and FP&A: Why Companies Invest More in FP&A Accounting and Financial Planning & Analysis (FP&A) are two pillars of financial management in any organization. They may seem similar to the untrained eye, but they serve distinct purposes that cater to different needs of an enterprise. Understanding these differences can shed

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